Learn how I’m helping TestGorilla produce high-quality content at scale
“Milena has contributed some fantastic content to our blog and I know I can come to her with any project and she'll help me with it.
She has helped us create some of the best articles on our blog, many of which are ranking in the top 10 on Google! This has helped us to drive organic traffic to our website.
The only reason I wouldn't recommend Milena is because I don't want to share her!”
Challenges
- TestGorilla needed to produce high-quality content at scale
- Sourcing skilled content writers and editors who also have experience with SEO is always a challenge
- 20+ case studies needed writing
Our work together
TestGorilla, which was founded in 2019, is one of the fastest-growing skills-testing platforms in the world (leader in G2’s “talent assessment” category).
Its mission is to “put a billion people in dream jobs” and it has already helped 9000+ organizations streamline their hiring processes; among them, you can find clients like H&M, Revolut, Sony, EY, and more.
I’ve been working as a freelance content writer and editor with TestGorilla since August 2020. First I worked with Roy Harmon, TestGorilla’s Inbound Marketing Manager at the time, and then, since 2021, with Sheena Muirden, TestGorilla’s Content Marketing Coordinator.
When I first started working with TestGorilla, Roy needed to build a team of skilled content writers to create high-quality content at scale.
TestGorilla’s growth depended, to an extent, on the success of its content marketing efforts. Between August 2020 and June 2021, I wrote dozens of blog articles for TestGorilla under Roy’s guidance, who then decided to also have me edit some of the company’s articles. That’s when I started working with Sheena Muirden, TestGorilla’s Content Marketing Coordinator.
Currently, each month I’m writing and editing between 10 to 30 new blog articles for TestGorilla under Sheena’s supervision. Ann and Philip, two expert writers I’m working with, help me produce some of the new blog content, enabling me to deliver high-quality content at scale.
According to Sheena, I “always deliver top quality, comprehensive, and well researched content that requires very little editing and brings real value to our customers and readers”.
I’ve helped create some of the best articles on TestGorilla’s blog, many of which are ranking in the top 10 on Google. This has helped drive organic traffic and leads to the website.
She adds: “Milena has contributed some fantastic content to our blog and I know I can come to her with any project and she'll help me with it. The only reason I wouldn't recommend Milena is because I don't want to share her!”
I’ve also taken part in various copywriting projects and written 20+ case studies for TestGorilla, enabling them to build and populate the Case Studies section of their website, which shows the results their clients have achieved with the platform.
Sheena loves working with me, because I’m very approachable and ready to help with any project, from long-form content to editing, case studies to consulting with other writers on their style: “You have great ideas for how you can bring more value to TestGorilla and your content is always fantastic”.
Key results
- Created some of the best articles on TestGorilla’s blog, many of which rank on the first page of Google and drive organic traffic to the website
- Wrote and edited hundreds of content pieces over the past 2.5 years (blog articles, web copy, the occasional newsletter)
- Wrote 20+ case studies on the results TestGorilla’s clients have achieved with the help of the platform